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Tablet PCs Ideal Mechanism To Collect Exhibitor Feedback
Auckland International Boat Show 2008
The 10th anniversary of the Auckland International Boat Show was recently held in Auckland attracting both international and New Zealand exhibitors.
Traditionally, exhibitors have completed a paper-based feedback survey after the event providing event organisers with feedback regarding the effectiveness and satisfaction of the event. This information has then been entered manually into spreadsheets and collated for analysis.
In 2008, the paper and pen survey was converted to an interviewer-administered touchscreen survey.
Interviewers armed with portable touchscreen tablet PCs and digitizer pens
interviewed the exhibitors inputting their answers directly into the touchscreen survey.
The survey was
streamlined with invisible skipping and branching programming, enabling respondents to only view questions applicable to them.
Objectives of the touchscreen exhibitor survey:
• To
streamline and automate the process
• To
increase the number of exhibitor surveys completed
• To have
access to actionable results within days of the show
Exhibitors willingly answered the survey
Exhibitors willingly answered the survey and commented that they really appreciated the opportunity to talk to an interviewer and
loved the touchscreen process and not having to fill out forms. They
liked ‘talking’ rather than writing down their comments and as a consequence the
number of comments received was considerably higher than for previous paper surveys.
Feedback at Point-of-Action
Feedback was taken at the point-of-action while the experience was still ‘fresh’. Potentially it provided organisers with an opportunity to
address any issues on the spot.
From a sample point of view, the interviewers could ensure that feedback was
gathered from a broad range of exhibitors at different sites across the show.
A prize draw of a carton of wine was used as an incentive to complete the exhibitor’s survey and it was delivered to the winning exhibitor before the show end.
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